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About us

We're New Zealand-owned magnification specialists bringing you Magnifying Glasses, Microscopes, and Visual Aids for people with low vision, sight loss, macular degeneration, and visual impairments.

Our magnifying experts are part of a customer service team that prides itself on genuine, reliable, and tailored magnifying and microscope solutions that meet the needs of our clients. Our team has an average of over 20 years of experience in the industry, so we know that there's no 'one-size-fits-all approach to finding you the right magnifier or microscope - you'll need to consider a number of factors, and that's where we are always here to help. Whether you're an individual, hobbyist, small business, a large company, or school, we understand that your needs will be just that - your needs.

Our Values
Friendly - We treat our customers and each other with warmth and a personal touch.
Honest - We are open and transparent. If something isn't right, we'll fix it.
Helpful - We're proactive and always do our best to provide solutions, suggestions and help whenever you need.
Keep it simple - We make it easy to ask questions, learn about magnifiers, and find the right one for you.

Contact Us
For any inquiries, support, or more information, please reach out to us. We are here to assist with all your magnifications needs.